Knowing your ideal customer profile is so important to crafting the right marketing message and attracting the right leads to your website. Read my notes on Jenna Kutcher’s podcast on niches, and download your FREE ideal customer avatar worksheet.
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Do your customers know how to do business with you? They might need a little reminder. See how you can teach your customers how to do business with you.
Is your business closed and on quarantine due to COVID-19? As small business owners, we've all had to make rapid changes to how we serve our clients and customers. Many of us are taking it online, offering virtual services, to keep our tribes engaged, active, and...
Lead funnels are not funnel cakes, unfortunately, but they're just as sweet. You've probably heard the term, lead funnel, but what does it mean, and what does an effective lead funnel look like? First things first, lead funnels are not like funnel cakes. I'm sorry...
A landing page can be the cornerstone of your marketing plan – if it’s set up correctly. Learn how to lay out your landing page for success in this post >
What’s the Know, Like and Trust Factor? It’s the pathway we all take when we buy a product, and it’s critical when planning a website or marketing campaign.
Creating websites that hear the site visitor is the key to converting leads. Visitors want to know how you’re relevant to them and how you’re going to solve their problems.
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